Built and operationalized the company's entire global marketing function from the ground up in under 90 days across a suite of 10 AI/ML-powered eClinical SaaS platforms. Recruited and structured in-house talent and agency partners, established brand messaging hierarchies, and architected an integrated RevOps and MarTech backbone (Zoho CRM, MoEngage, and ConvertFlow). Implemented automated lead routing, intent-based on-site conversion triggers, multi-stage nurture sequences, and closed-loop pipeline attribution—driving a >90% lift in marketing effectiveness, a 21% conversion surge, and a 60% boost in sales productivity.

• ◆>90% marketing effectiveness lift
• ◆21% conversion uplift
• ◆60% sales productivity boost
• ◆Function built in <3 months

• Leadership
• Growth & Demand Gen
• GTM Strategy

Led the end-to-end digital transformation and redesign of the direct-to-consumer e-commerce ecosystem. Re-architected high-converting Product Detail Pages (PDPs) and engineered an interactive, unified patient portal featuring dynamic "smart" diagnostic reports, personalized lifestyle recommendations, recurring test subscriptions, and gamified loyalty/referral programs—streamlining the patient journey from discovery to repeat testing.

• ◆6X Web Traffic
• ◆48% Self-Serve Conversion
• ◆3X Online Revenue
• ◆+20 pts Digital UX NPS

• UX & Digital Experience
• Product Marketing

Pioneered and commercialized India's first at-home self-collection diagnostic and genomics ecosystem spanning men's, women's, sexual health, and consumer genetics. Architected the entire 0→1 consumer journey—from educational, stigma-free top-of-funnel positioning to intuitive digital kit-activation and post-purchase sample tracking. Engineered the digital onboarding portal and clinician consultation workflows, reducing consultation drop-offs by 40% and unlocking a new healthcare category. On the strength of this category-defining launch and revenue impact, was fast-tracked to Head of Marketing within 10 months.

• ◆40% Drop in Consult Drop-Off
• ◆Category Pioneer Status
• ◆Promoted in 10 Months
• ◆360° Post-Sale CX Redesign

• Product Marketing
• GTM Strategy
• UX & Digital Experience

Produced over 100 multi-format collateral assets—including interactive product walkthroughs, persona-based pitch decks, ROI calculators, and feature one-pagers—paired with 30+ field enablement tools such as competitive battle cards, feature comparison matrices, and objection-handling playbooks. In parallel, built a compounding organic inbound engine comprising 60+ high-intent, SEO-optimized technical blogs and 10+ comprehensive competitive toolkits, driving a 3X increase in inbound demo requests and reducing sales response times by 25%.

• ◆30% faster onboarding
• ◆25% faster rep response
• ◆3X organic demo requests
• ◆100+ assets

• Product Marketing
• Brand & Content

Addressed significant clinical accessibility and privacy hurdles in reproductive wellness by leading the end-to-end product development and GTM rollout of 15 at-home diagnostic and genomic screening solutions. Bridged the gap between complex genetic sequencing and actionable consumer insights by co-building algorithmic interpretation models and interactive digital health reports for 10 products. To support rapid commercial scaling, structured competitive tiered pricing, institutionalized quality-control SOPs across nationwide logistics and lab workflows, and orchestrated a synchronized omnichannel launch across direct-to-consumer digital channels and B2B2C healthcare partner networks, coordinating across 10+ operational, clinical, and marketing delivery units.

• ◆$20M+ TAM opportunity unlocked
• ◆3× acceleration in consumer adoption velocity
• ◆Scaled category growth with 15 new products
• ◆100% SLA adherence across complex operational workflows

• Product Marketing
• GTM Strategy
• UX & Digital Experience
• Leadership

Co-founded and bootstrapped a spiritual and mental wellbeing platform from concept to full product readiness, translating ancient contemplative wisdom into structured digital habit loops. Owned the end-to-end product vision, technical roadmap, and experience architecture on a lean budget—designing personalized seeker onboarding flows, multi-tradition content taxonomies (Vedic, Taoist, Stoic), guided audio/reflection modules, and retention mechanics built on behavioral habit-formation science.

• ◆Product vision & roadmap
• ◆0→1 platform built
• ◆Ancient-wisdom content system
• ◆Full-stack product ownership

• Leadership
• Product Marketing
• Brand & Content

Defined product positioning and value propositions for payer and provider personas on an NHCX-compliant contract lifecycle platform with geo-spatial cost prediction. Built the GTM roadmap, the UAE and India localization plan, and the investor narrative and product vision deck used in fundraising.

• ◆Investor narrative
• ◆2-market rollout plan
• ◆Brand strategy
• ◆Product vision deck

• GTM Strategy
• Brand & Content

Orchestrated the full-lifecycle GTM strategy and enterprise commercialization for next-gen Generative AI, data engineering, test automation, and offshore delivery service lines. Refined market positioning, competitive messaging matrices, and ROI narratives to clearly differentiate emerging technological offerings from legacy IT services. Developed tailored Account-Based Marketing (ABM) pursuit playbooks, interactive buyer pitch decks, and consultative sales enablement toolkits for Tier-1 enterprise accounts—accelerating pipeline velocity and shortening enterprise sales cycles.

• ◆35% service line adoption
• ◆Higher sales productivity
• ◆ABM playbooks
• ◆Growth playbook

• GTM Strategy
• Product Marketing
• Leadership

Engineered a comprehensive demand-generation pivot, replacing high-friction outbound dependency with a compounding, SEO-driven inbound engine. Built an agile, data-backed editorial architecture leveraging Ahrefs, SEMrush, and Notion CMS—publishing intent-focused technical blogs, conversion-optimized landing pages, and gated commercial assets (deep-dive whitepapers and customer proof-of-concept case studies). Interconnected this organic foundation with full-funnel distribution loops—including multi-stage email nurture tracks, precision paid search, and targeted LinkedIn lead-generation campaigns—to create a predictable, inbound-first pipeline.

• ◆70% organic growth
• ◆45% more qualified leads
• ◆30% rise in qualified leads
• ◆20% higher open rates

• Growth & Demand Gen
• Brand & Content

Built the Microsoft and Tricentis partner accounts from the ground up and co-developed partner GTM programs with Oracle and Tricentis — joint webinars, whitepapers, ABM outreach, and co-branded campaigns. Led booth strategy and post-event drip campaigns across Oracle Cloud World, Tricentis World Tour, and the Workers Compensation Conference.

• ◆40% pipeline uplift
• ◆25% more event-driven leads
• ◆Faster pipeline velocity
• ◆Co-branded campaigns

• Partnerships & Events
• GTM Strategy

Spearheaded a complete brand transformation and digital experience modernization across visual, multimedia, and commercial touchpoints. Directed end-to-end creative production for high-impact narrative brand assets—including an executive corporate brand film, multi-perspective video testimonials (clients, end-users, and internal teams), and high-production conceptual visual shoots. In parallel, led the comprehensive overhaul of the digital website UX/UI to improve user journey flow and conversion pathways, while designing and piloting structured customer referral frameworks, retention-focused loyalty programs, and high-engagement clinical/technical webinar series.

• ◆344% traffic growth
• ◆4X MQLs
• ◆>60% demo request uplift
• ◆75% brand success rate

• Brand & Content
• UX & Digital Experience

Partnered with senior management of a $280B global organization to design a strategic pricing and operations dashboard in Tableau — capturing lost opportunities in the sales funnel and improving forecasting and work distribution across the pricing team. Generated 9 KPIs from customer account data and internal pricing tools to benchmark regional and local performance in the centralized diagnostics division, and worked with 3 cross-functional teams to document the marketing automation cycle for process improvement and knowledge sharing.

• ◆Tableau pricing & ops dashboard
• ◆9 KPIs built
• ◆3 cross-functional teams
• ◆Roche Intern Leader Award 2015

• Analytics & Insights
• Marketing Operations

Spearheaded a complete brand modernization and social engagement overhaul, scaling creative production through structured operational rigor. Re-architected brand visual and narrative guidelines, alongside a data-driven organic and paid social media playbook focused on cultural relevance and community building. Orchestrated a high-performing cross-functional engine—directly leading a 15-member in-house creative, content, and growth team while steering six specialized external agencies (media buying, PR, performance creative, influencer marketing, and video production) using two-week agile sprint rituals, standardized SLA frameworks, and unified KPI dashboards.

• ◆3X engagement lift
• ◆40% higher aided recall
• ◆30% faster campaign cycles
• ◆15-person team

• Brand & Content
• Leadership

Architected an enterprise-scale, behavioral lifecycle marketing and CRM automation engine driven by deep customer segmentation. Mapped full-funnel buyer and patient journeys into distinct automated workflows — including high-touch digital onboarding, education-first nurture drips, intent-based behavioral nudges, win-back retention tracks, transactional notifications, remarketing loops, and automated post-service survey/NPS workflows. Fueling this automated CRM architecture was an extensive creative production machine comprising 1,000+ localized marketing assets and 100+ bespoke educational videos mapped to specific stages of consumer consideration, trust-building, and repeat purchase.

• ◆NPS +20 points
• ◆35% higher retention
• ◆38% CLV growth
• ◆28% lower bounce rate

• Growth & Demand Gen
• Brand & Content

Deployed the full MarTech backbone — CRM, marketing automation, lead nurturing, and sales-cycle management — for 10 AI/ML eClinical products serving 80+ global clients, and instrumented reporting across the funnel.

• ◆21% conversion surge
• ◆60% sales efficiency gain
• ◆Engagement score of 60
• ◆244% traffic growth

• Growth & Demand Gen
• Product Marketing

Drove an event-led GTM motion across four global clinical trial expos with demo stations, lead scoring, and post-event nurture sequences, plus targeted LinkedIn ABM campaigns in strategic accounts — leaving behind lasting playbooks for sales and brand.

• ◆$5.5M new revenue
• ◆95 SQA leads added
• ◆30% faster deal velocity
• ◆4 global expos

• Partnerships & Events
• GTM Strategy

Built an asset-light city expansion strategy for a global shared-workspace provider, won the firm a transaction advisory mandate on Pune's High-Capacity Mass Transit Route, and pitched a state health-system upgrade plan for NCD facilities under Niti Aayog guidelines.

• ◆$655M PPP project
• ◆40+ startups evaluated
• ◆9 client engagement proposals
• ◆New healthcare unit built

• Strategy & Advisory
• GTM Strategy

Supported six M&A and fundraising mandates across the US and EMEA — sell-side for a Stanford-incubated MedTech startup, buy-side for a $1.8B European healthcare logistics firm, and a $2.5M raise for an Israeli GI MedTech entering Europe — covering diligence, valuation, and transaction collateral.

• ◆6 live mandates
• ◆$1.8B buy-side client
• ◆$2.5M fundraise
• ◆8+ pitchbooks

• Strategy & Advisory