Category Creation: India's First D2C at Home Self Collection Fertility & Genomics Diagnostics Portfolio
Senior Product Manager, D2C
Addressed significant clinical accessibility and privacy hurdles in reproductive wellness by leading the end-to-end product development and GTM rollout of 15 at-home diagnostic and genomic screening solutions. Bridged the gap between complex genetic sequencing and actionable consumer insights by co-building algorithmic interpretation models and interactive digital health reports for 10 products. To support rapid commercial scaling, structured competitive tiered pricing, institutionalized quality-control SOPs across nationwide logistics and lab workflows, and orchestrated a synchronized omnichannel launch across direct-to-consumer digital channels and B2B2C healthcare partner networks, coordinating across 10+ operational, clinical, and marketing delivery units.
◆$20M+ TAM opportunity unlocked
◆3× acceleration in consumer adoption velocity
◆Scaled category growth with 15 new products
◆100% SLA adherence across complex operational workflows
Led the end-to-end digital transformation and redesign of the direct-to-consumer e-commerce ecosystem. Re-architected high-converting Product Detail Pages (PDPs) and engineered an interactive, unified patient portal featuring dynamic "smart" diagnostic reports, personalized lifestyle recommendations, recurring test subscriptions, and gamified loyalty/referral programs—streamlining the patient journey from discovery to repeat testing.
◆6X Web Traffic
◆48% Self-Serve Conversion
◆3X Online Revenue
◆+20 pts Digital UX NPS
UX & Digital Experience
Product Marketing
02
03
LifeCell International
Engineered an Immersive Post-Sale CX Experience for Retention & Referral Growth
Head of Marketing & Product Experience
Pioneered and commercialized India's first at-home self-collection diagnostic and genomics ecosystem spanning men's, women's, sexual health, and consumer genetics. Architected the entire 0→1 consumer journey—from educational, stigma-free top-of-funnel positioning to intuitive digital kit-activation and post-purchase sample tracking. Engineered the digital onboarding portal and clinician consultation workflows, reducing consultation drop-offs by 40% and unlocking a new healthcare category. On the strength of this category-defining launch and revenue impact, was fast-tracked to Head of Marketing within 10 months.
◆40% Drop in Consult Drop-Off
◆Category Pioneer Status
◆Promoted in 10 Months
◆360° Post-Sale CX Redesign
Product Marketing
GTM Strategy
UX & Digital Experience
03
04
Octalsoft Glorant LLC
Sales Enablement & Product Marketing for 5 SaaS Platforms
Director, Marketing, Brand & Content
Produced over 100 multi-format collateral assets—including interactive product walkthroughs, persona-based pitch decks, ROI calculators, and feature one-pagers—paired with 30+ field enablement tools such as competitive battle cards, feature comparison matrices, and objection-handling playbooks. In parallel, built a compounding organic inbound engine comprising 60+ high-intent, SEO-optimized technical blogs and 10+ comprehensive competitive toolkits, driving a 3X increase in inbound demo requests and reducing sales response times by 25%.
◆30% faster onboarding
◆25% faster rep response
◆3X organic demo requests
◆100+ assets
Product Marketing
Brand & Content
04
05
Octalsoft Glorant LLC
Built 0→1 Global Marketing Department & Multi-Product RevOps Architecture
Director, Marketing, Brand & Content
Built and operationalized the company's entire global marketing function from the ground up in under 90 days across a suite of 10 AI/ML-powered eClinical SaaS platforms. Recruited and structured in-house talent and agency partners, established brand messaging hierarchies, and architected an integrated RevOps and MarTech backbone (Zoho CRM, MoEngage, and ConvertFlow). Implemented automated lead routing, intent-based on-site conversion triggers, multi-stage nurture sequences, and closed-loop pipeline attribution—driving a >90% lift in marketing effectiveness, a 21% conversion surge, and a 60% boost in sales productivity.
◆>90% marketing effectiveness lift
◆21% conversion uplift
◆60% sales productivity boost
◆Function built in <3 months
Leadership
Growth & Demand Gen
GTM Strategy
Case study on request05
06
Spiritual & Mental Health Tech Startup
0→1 Product & Platform Architecture: Digital Mindfulness & Spiritual Tech
Co-Founder & Chief Product Officer
Co-founded a spiritual tech platform designed to guide users on their inner journey through spiritual practices rooted in ancient wisdom across cultures. Owned product vision, roadmap, and the end-to-end experience — from discovery and onboarding to daily practice, habit formation, and retention.
Defined product positioning and value propositions for payer and provider personas on an NHCX-compliant contract lifecycle platform with geo-spatial cost prediction. Built the GTM roadmap, the UAE and India localization plan, and the investor narrative and product vision deck used in fundraising.
◆Investor narrative
◆2-market rollout plan
◆Brand strategy
◆Product vision deck
GTM Strategy
Brand & Content
Case study on request07
08
Techment Technology
Enterprise GTM: Launched GenAI, Advanced Data & QA Service Lines
Director, Marketing, Brand & Content
Owned end-to-end GTM for new Gen AI, data engineering, test automation, and offshore service lines — positioning, competitive messaging, and value-prop refinement, supported by ABM playbooks and interactive sales decks for priority accounts.
◆35% service line adoption
◆Higher sales productivity
◆ABM playbooks
◆Growth playbook
GTM Strategy
Product Marketing
Leadership
Case study on request08
09
Techment Technology
Inbound Growth Transformation: Organic Search & Multi-Channel Lead Generation
Director, Marketing, Brand & Content
Replaced outbound dependence with an SEO-led inbound motion using Ahrefs, SEMrush, and Notion CMS — blog strategy, gated whitepapers and case studies, and optimized landing pages. Layered in integrated email, paid search, and LinkedIn lead gen.
◆70% organic growth
◆45% more qualified leads
◆30% rise in qualified leads
◆20% higher open rates
Growth & Demand Gen
Brand & Content
Case study on request09
10
Techment Technology
Global Alliance Ecosystem: Built Microsoft, Tricentis & Oracle Partner Channels
Director, Marketing, Brand & Content
Built the Microsoft and Tricentis partner accounts from the ground up and co-developed partner GTM programs with Oracle and Tricentis — joint webinars, whitepapers, ABM outreach, and co-branded campaigns. Led booth strategy and post-event drip campaigns across Oracle Cloud World, Tricentis World Tour, and the Workers Compensation Conference.
◆40% pipeline uplift
◆25% more event-driven leads
◆Faster pipeline velocity
◆Co-branded campaigns
Partnerships & Events
GTM Strategy
Case study on request10
11
Wellthy Therapeutics
Enterprise DTx Commercialization, Global Strategic Partnerships & Policy Advocacy
Manager, Partnerships & Impact Strategy
Led the impact vertical for a digital therapeutics AI platform — sourcing six enterprise partnerships across pharma, biotech, and healthcare institutions, pitching to central and state government stakeholders, and running an NCD advocacy campaign for a DTx regulatory framework in India.
◆6 enterprise partnerships
◆INR 40M+ MENA/UK pipeline
◆NHS England & PMJAY pitches
◆World Bank & Dubai accelerators
Partnerships & Events
GTM Strategy
Strategy & Advisory
11
12
Octalsoft Glorant LLC
Global Rebrand, Multimedia Content Engine & Web Conversion Redesign
Director, Marketing, Brand & Content
Led visual and narrative brand campaigns — corporate film, client, user, and employee video testimonials, and conceptual brand shoots — while revamping the website UX and piloting referral, loyalty, and webinar programs.
◆344% traffic growth
◆4X MQLs
◆>60% demo request uplift
◆75% brand success rate
Brand & Content
UX & Digital Experience
Case study on request12
13
Roche Diagnostics (HQ)
Global Pricing Intelligence & Operations Analytics Engine
Intern — Digital Marketing Analytics & Operations
Partnered with senior management of a $280B global organization to design a strategic pricing and operations dashboard in Tableau — capturing lost opportunities in the sales funnel and improving forecasting and work distribution across the pricing team. Generated 9 KPIs from customer account data and internal pricing tools to benchmark regional and local performance in the centralized diagnostics division, and worked with 3 cross-functional teams to document the marketing automation cycle for process improvement and knowledge sharing.
◆Tableau pricing & ops dashboard
◆9 KPIs built
◆3 cross-functional teams
◆Roche Intern Leader Award 2015
Analytics & Insights
Marketing Operations
Case study on request13
14
LifeCell International
Brand Modernization, Creative Operations & High-Performance Team Leadership
Head of Marketing & Product Experience
Revamped brand identity and the social media playbook while leading a 15-member in-house team and six external agencies with agile execution rituals.
◆3X engagement lift
◆40% higher aided recall
◆30% faster campaign cycles
◆15-person team
Brand & Content
Leadership
Case study on request14
15
LifeCell International
Lifecycle Marketing & Omnichannel Retention Engine for a $200M+ Brand
Head of Marketing & Product Experience
Built a segmentation-led email and drip program spanning onboarding, nurture, nudge, retention, transactional, re-marketing, launch, seasonal, and survey workflows — supported by 1,000+ marketing assets and 100+ videos across the funnel.
Deployed the full MarTech backbone — CRM, marketing automation, lead nurturing, and sales-cycle management — for 10 AI/ML eClinical products serving 80+ global clients, and instrumented reporting across the funnel.
◆21% conversion surge
◆60% sales efficiency gain
◆Engagement score of 60
◆244% traffic growth
Growth & Demand Gen
Product Marketing
Case study on request16
17
Octalsoft Glorant LLC
Field Marketing, Global Clinical Trial Expos & Account-Based Pursuit
Director, Marketing, Brand & Content
Drove an event-led GTM motion across four global clinical trial expos with demo stations, lead scoring, and post-event nurture sequences, plus targeted LinkedIn ABM campaigns in strategic accounts — leaving behind lasting playbooks for sales and brand.
◆$5.5M new revenue
◆95 SQA leads added
◆30% faster deal velocity
◆4 global expos
Partnerships & Events
GTM Strategy
Case study on request17
18
Capital Fortunes
Infrastructure PPP Transaction Advisory & State Healthcare Strategy
Senior Analyst, Transaction Advisory & Strategy
Built an asset-light city expansion strategy for a global shared-workspace provider, won the firm a transaction advisory mandate on Pune's High-Capacity Mass Transit Route, and pitched a state health-system upgrade plan for NCD facilities under Niti Aayog guidelines.
◆$655M PPP project
◆40+ startups evaluated
◆9 client engagement proposals
◆New healthcare unit built
Strategy & Advisory
GTM Strategy
Case study on request18
19
Alira Health
Cross-Border Life Sciences M&A, Sell-Side Diligence & Venture Capital Advisory
Analyst, Transaction Advisory & Strategy
Supported six M&A and fundraising mandates across the US and EMEA — sell-side for a Stanford-incubated MedTech startup, buy-side for a $1.8B European healthcare logistics firm, and a $2.5M raise for an Israeli GI MedTech entering Europe — covering diligence, valuation, and transaction collateral.
Owned business development and strategic planning for Dharti Farm, a family-owned agritech platform in Pune — bringing GTM discipline, digital process design, channel planning, and partnerships to a traditional operating model and scaling it into a modern agritech platform.
