Marketing & Product Leader — GTM
Unifying product management, behavioral design, and go-to-market strategy to de-risk bold bets, build high-impact digital experiences, and drive measurable market traction through strategic marketing.
Architecting positioning, value-prop narratives, and multi-market commercial roadmaps for emerging tech, SaaS, and health products. Drove 35% service adoption growth and expanded market reach across B2B and B2C segments.
Managing full-funnel economics — from pricing tiers and algorithmic dashboards to onboarding and post-sale digital CX. Launched 15 at-home diagnostic products end-to-end, unlocking a $20M+ revenue opportunity.
Engineering compounding inbound engines via data-driven editorial roadmaps, gated research assets, and technical SEO/AEO frameworks. Drove 70% organic traffic growth and a 3X surge in qualified organic demo requests.
Executing hyper-targeted 1-to-few and 1-to-many enterprise campaigns paired with actionable sales-enablement playbooks. Generated 95 qualified enterprise accounts in under 8 months while boosting account engagement scores.
Translating behavioral science and cognitive triggers into intuitive UI/UX flows, persuasive messaging architectures, and conversion loops. Built immersive digital platforms that cut consultation drop-offs by 40% and lifted NPS by 20 points.
Deploying production-ready AI workflows across lifecycle campaigns, automated nurturing pipelines, and next-gen answer-engine visibility. Built automated MarTech engines lifting conversion rates by 21% and sales productivity by 60%.
Building high-output marketing and growth functions from the ground up across cross-functional matrices (R&D, Clinical, Product, Sales). Scaled and led a 25-member cross-functional team alongside 6 external agencies with 100% SLA delivery.
Bridging product strategy with high-stakes financial reasoning — conducting commercial due diligence, investor narrative building, and capital-raising strategy across cross-border markets. Supported cross-border M&A and venture capital raises ranging from $1.5M to $300M across health-tech, med-tech, and healthcare logistics verticals.